La disponibilidad de teléfonos móviles y tablets nos ha otorgado un acceso casi continuo al mundo electronic. Web, las redes sociales y demás avances tecnológicos permiten que nuestra marca pueda formar parte constante del día a día de nuestros actuales o potenciales clientes y usuarios.
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Sin embargo, alimentar y gestionar estos canales sociales genera un volumen de trabajo mayor del que son capaces de absorber muchas empresas. Además, la elevada competencia obliga a las compañílike a innovar a la hora de comunicar, aportando no solo contenido relevante para el usuario, sino también en un formato atractivo y novedoso.